Chenchen Shen
Experience & Interaction Design
FOOD DESIGN
Interesting Practices for Food Design
Project "Food, Design & Culture" | Feb. 2013 - Jun. 2013
These designs were made in the course "Food, Design & Culture". The ChocoBar & HourGlass deal with people's conflict of concern in virtue and temptation. In the theory of Positive Emotion Design, a balance between virtue and temptation will make people happy.
ChocoBar
A teeth shaped chocolate bar. It implies that eating too much sweet is not good for your teeth. When you take a small piece of chocolate, a ‘tooth’ will first turn into a dark tooth referring to rotten tooth, and when taking that the whole tooth will disappear.
HourGlass
An hourglass shaped glass cup for drinking. It creates barriers for people to drink fast and get drunk quickly. When you pour an alcoholic drink in the hourglass cup, it will take time to fill the glass up, because of the narrow neck of the shape. When you drink your drink out of the cup it also takes time to get the liquid out of it, which creates barrier for you to drink quickly.
Salt & Pepper
Below are two bottles for salt and pepper designed for two specific types of positive emotion: sympathy & confience.
Sympathy
Since it is easier for a person to identify feelings with another human being, the form of the product is a sphere, relating to the shape of a head. On the side of the head is a shape of a tear, showing the suffering of the product. The action of the user is to ‘wipe the tear’, moving it along the side of the head, this allows for the salt of pepper to flow out of the slot on the side of the sphere.
Confidence
It was designed to appear as two rigid cubes. In reality, they are formed out of a softer, squeezable material. The actions of the user, squeezing the cube, will allow for the salt or pepper to flow out of the bottom of the cube. This provides them with the feeling of having ‘superpowers’ and will make them feel more confident.
Food Ritual Redesign
The task was to redesign a ritual about food for a new target group. The ritual we selected was Haring Happen, which is a traditional Dutch way of eating herrings. However, not many Dutch people eat herring in this way now, as it is an old fashion. We would like to interprete the quality of Haring Happen in to a morden ritual for food.
If you are interested, you can check the report of the food ritual redesign.